Question 1

What is PinpointIQ?

Accepted Answer

PinpointIQ is a geographic market intelligence platform built by 2nd St Strategy for location- and route-based businesses and their investors. It covers 900+ U.S. metropolitan statistical areas and 30+ verticals with MSA-level total addressable market, competitive density, demographic drivers, and individual business data down to the census-tract level.

Question 2

Who is PinpointIQ for?

Accepted Answer

Multi-site and route-based operators planning expansion, investors evaluating location-based services markets, strategic acquirers screening targets, and bankers and lenders sizing local services markets. Anyone whose decisions live at the MSA or census-tract level.

Question 3

What verticals does PinpointIQ cover?

Accepted Answer

PinpointIQ covers 30+ location- and route-based verticals, including HVAC, plumbing, pest control, landscaping, funeral homes, auto repair, veterinary services, dental, physical therapy, childcare, hotels, self-storage, roofing, pool service, home health, and quick-service restaurants.

Question 4

How does PinpointIQ help with market analysis?

Accepted Answer

PinpointIQ lets users size the local market in every MSA where a business operates or might expand, identify the largest and lowest-density targets for acquisition or expansion, score and rank MSAs by attractiveness, and map white space inside an MSA at the census-tract level.

Question 5

Who built PinpointIQ?

Accepted Answer

PinpointIQ was built by 2nd St Strategy, a boutique commercial due diligence and growth strategy firm based in Chicago. The platform grew out of internal tools developed across 150+ commercial diligence and growth strategy engagements.

Question 6

How much does PinpointIQ cost?

Accepted Answer

PinpointIQ offers two plans: an All Verticals subscription at $10,000 per month covering every supported vertical, and a Single Vertical subscription at $1,500 per month covering one vertical of choice.

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